Just Getting Started With An Incentive Program?
Are you new to sales incentives? Or maybe you've been involved in corporate programs in the past, but now you're looking to run a program on your own for your region or zone. Click here for next steps.
Regardless of how big or how small your program will be, there are certain elements that are critical to any sales incentive program. Maritz Motivation, our parent company, founded the sales incentive industry over 75 years ago. And while times, people and technology have changed, the core design of a successful sales incentive program has remained constant.
Actually, There’s One More!
In the Beginning - to announce the program and generate awareness and excitement
During the Program - to keep enthusiasm high and to provide feedback on progress
At Program End - to celebrate success/goal attainment and recognize performance
In short, your program communications need to:
Drive enthusiastic commitment and participation from your participants
Break through information clutter to call attention to your message
Relay a clear call-to-action
Constantly remind participants about "what's-in-it-for-them" - fantastic rewards!
Provide meaningful feedback on progress and goal attainment
The worst thing you can do is launch your program with a lot of hoopla and then cross your fingers and hope for the best. Ongoing communications - at least once per month for 6-12 month programs and weekly if possible for shorter duration programs - is essential to keep your goals top-of-mind and drive results.
So What Now?
Rewards Direct by Maritz can assist you with any or all of the critical elements necessary to design and implement your program.
If it's just rewards you need, browse our catalog now which includes more than 200 top brands in every major category that can be filtered to reflect your program's needs.
And if you still have questions, just contact us. A marketing representative will be happy to help. Here are a few bits of information to have ready when you call:
- Program objectives
- Target audience
- Number of participants
- Timing of program
- Program budget