enewsletter: May 2009

Wellness: Improving Wellness at Every Age

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In this edition:

Wellness:  Exergaming... Fun for the Whole Family

Hot New Item:  TaylorMade R9 Driver

Trend Watch:  Sport-Specific Exercise

What People Want Right Now:  Improved Overall Health

Brand Spotlight:  TaylorMade

Wellness:  Exergaming... Fun for the Whole Family

Exergaming is fun for the whole family! It's an engaging and challenging game play activity, facilitated by some physical exertion, and likely to be good for your health. The introduction of exergaming (consider Wii and Dance Dance Revolution) will bring fun and appealing activities back into the home. Exercise is entertainment, and the Rewards Direct Collection has several products that can help your family get fit and have fun! See some of our fun fitness items below:

Nintendo Wii Fit Step onto the Wii Balance Board and into a fun way to get fit! The active-play phenomenon started by Wii Sports now spreads to your whole body thanks to a pressure-sensitive Wii balance board, which comes packed with Wii Fit. The board is used for an extensive array of fun and dynamic activities, including aerobics, yoga, muscle stretches and games. Many of these activities focus towards providing a "core" workout, a popular exercise method that emphasizes slower, controlled motions. Family members will have fun staying active and talking about and comparing their results and progress on a new channel on the Wii Menu. *Warranted Product.
Halex Backyard Super Size Bowling Got some outdoor room to spare? Strike up some fun! You'll super size your fun when you convert your back yard into an exciting bowling alley. Set up six 25" PVC pins and have a blast knocking them over with the 16"-diameter ball. Create your own rules to level the playing field for the entire family: Place the pins behind obstacles, hit the ball with a bat... you decide what's most fun and most fair to get everyone involved. Inflatable ball has a cloth cover.
Halex Backyard Challenge Set Develop your own family decathlon challenge! So many options, you can come up with new events every time you play! Full package fits into a deluxe carry-and-storage case so you can take events with you to the park or campsite. Includes: tug-of-war supplies, kickball with inflating pump, flying disc, molded bat with baseball, 4 spoons and PVC ball for spoon race relay, start line and finish line with anchors, and throw-down bases for kickball and baseball. *Warranted Product.
Rave Sports Bongo Bounce Platform Inject excitement into your family when you move your fun from the backyard to the lake with this portable floating platform. It's large enough to hold 1 adult bouncer or 3 loungers at a time. Durable PVC construction means years of fun on the 6'6" octagonal jumping surface. The 2 carrying handles make it easy to transport. 10'D x 24"H when inflated. Lounger weight capacity: 700 lbs. Weight: 37 lbs. *Warranted Products.

Hot New Item

TaylorMade R9 Driver

Every Year, TaylorMade introduces a product that sends shock waves through the golf community. This year, it's the R9!

The R9 can adjust your game by offering user-configurable center of gravity, face angle, loft, and lie-giving you up to 75 yards of side-to-side adjustability. It's like 24 drivers in one! The "science" behind this flexibility is TaylorMade's new Flight Control Technology - which allows for customization of face angle, lie angle, and loft with just a twist of the shaft.  Add to this TM's Movable Weight Technology - which provides one 16-gram and two 1-gram changeable weights to change COG - and you have total adjustability. Thus, adjust the head, adjust the weights - and totally personalize and optimize your game!

Trend Watch: Sport-Specific Exercise

Although technology has changed the way people work out (i.e. Wii Fit), sports continues to be a popular way to stay in shape. Participating in a game of volleyball or bike-riding are just a couple sport-specific exercises that people are doing to stay in shape and have fun. Here are some examples from our collection.

Wilson AVP Outdoor Volleyball Designed with the competitive outdoor player in mind, the graphics give the ball a rich look and a great feel. At the same time, it offers tremendous durability. If you're a beach volleyball'er looking for performance, this is your ball. Technology enhancements, hand-sewn construction, butyl bladder and the 18 panel PVC cover delivers outstanding playability and durability. Official size. *Warranted Product.
Halex Lasso Golf Hours of backyard fun for the whole family. This colorful game lets you test your aim and tossing skills in the yard or at your next tailgating event. With 2 sets of target ladders, 6 sets of Lasso golf balls and a complete Rules of Play book, you're ready to take on anyone. Included nylon carry bag will keep your set together and portable. 29-3/4"H x 23-3/4W".
Yoga Fitness Kit Your key to fitness. Experience a total-body workout to tighten abs, build core strength and take your yoga practice to a new level. Instructional DVD with 2 workouts guides you expertly. Includes DVD, yoga mat, block, body ball, and strap.*Warranted Product.
GoFit 10lb Kettlebell Strength Kit Once only in the domain of the world's strongest men, the Kettlebell is making a comeback for anyone wanting a better total-body workout. It provides efficient and smart weight training and adds an enjoyable twist to your exercise regimen. The Kettlebell increases mobility, flexibility, endurance, and agility, while challenging both the muscular and cardiovascular systems. Plus, it gives you more variations during your workouts, so you can avoid workout fatigue. An Iron Core training DVD helps you get the most from your Kettlebell strength kit. *Warranted Product.
ProForm 480 Recumbent Bike Finally, a workout to keep you so interested, it's impossible for this bike to gather dust. You get all the most-wanted features, like 12 levels of digital resistance, preset workouts, an EKG Grip Pulse Sensor and an easy-glide, adjustable seat. But HealthRider takes your workout to a new level. It offers a touch screen preloaded with lots of games to keep your workout going strong. Enjoy blackjack and Texas Hold 'Em, plus you'll play fitness games like Calorie Blaster and Fat Blocker. It's all designed to help you reach your fitness goals. 24-1/2''W x 70''L x 45''H. 122 lbs. *Warranted Product.

What People Want Right Now: Improved Overall Health

Wellness is a broad term describing, "a state of being more." It incorporates habits, choices, decisions, physical activities, mental health, and other attributes that have an impact on overall health and well-being. The Rewards Direct Collection provides you with a variety of products, in our Wellness category, that will encourage you to make healthier choices and help you lead a more efficient and effective lifestyle. Some of the top items in our Wellness category include:

Wellness – Top 10

Brand Spotlight: TaylorMade

"The Number 1 Driver in Golf®"

"Beauty, precision…perfection" When someone like Greg Norman, one of golf's all time legends, uses words like these to describe a golf club, any ears within a hundred miles of a golf course should perk up.  For over 30 years TaylorMade, has led the golf industry in innovation and technology, relentlessly revolutionizing the way golfers play the game. Beginning in 1979 with the introduction of the world's first ever metal driver, TaylorMade has been in the forefront of golf's technological movement, constantly re-defining what a golf club should be capable of. In 1995, TaylorMade introduced its legendary "Burner Bubble" driver. The unique "Bubble shaft" design allowed golfers to redistribute the weight from the grip end of their club to the center. This simple, but ground-breaking change of design allowed golfers to naturally boost their swing velocity, promoting greater distance and accuracy by stabilizing the club before impact. The rest, as they say is history. In the last 10 years, TaylorMade has become the undisputed leader in golf drivers, ranking #1 in consumer reports. TaylorMade drivers currently lead the PGA Tour's cumulative driver count with 972 in play. In addition, TaylorMade's Tour Burner Irons have become the PGA's Tour No.1 brand of iron. Ask any golfer and they will tell you that TaylorMade has truly set the standard for golf companies around the world. 

TaylorMade's Commitment to Selection

With its unwavering commitment to innovation and design, TaylorMade currently stands as the second largest manufacturer of golf clubs in the United States. TaylorMade Golf Co. designs and markets a complete line of clubs for men, women, and children including:

• 6 different families of drivers and irons, all specifically engineered to fit an individual's skill level (novice to pro) and playing style.
• State of the art Putters-including the revolutionary new Rossa Monza Spider hailed as "one the hottest putters of the year" (Golf Digest).
• 4 different families of fair woods-ranked among the best used by the PGA.

In addition to the company's "club offerings," TaylorMade also specializes in golf balls, golf bags, and golf accessories.